Search Engine OptimisationFollowing the Panda update from Google there have been lots of professionals who have been focussing on their content strategies and you may have seen the phrase ‘content is king’. Though this is true it’s important not to overlook other aspects of your SEO campaign. You might have the best content in the world but if you don’t spend a little time looking at your link profile and technical aspects of your site this can also affect your search engine optimisation strategy. You also need to consider making new outreach attempts and building links from higher authority domains as you may have lost a lot of link power from sites linking to you which have also suffered as a result of Panda. It’s important not to spend too much time writing high quality content and then revise your plans when it doesn’t work as there are many other contributing factors post Panda to think about.